Home›PPC Management
Service Deep Dive

PPC
MANAGEMENT

Organic SEO builds lasting visibility. PPC puts you at the top of Google immediately while your rankings grow. Together, they own the entire first page.

Book a Free Strategy Call → See Plans
Why PPC works for pest control

PAID SEARCH PUTS YOU
AT THE TOP IMMEDIATELY.

SEO builds lasting, compounding visibility — but it takes time. PPC gives you immediate top-of-page placement while your organic rankings grow. Together, they dominate the entire first page.

Pest control search intent is extremely high-value. A customer who searches "exterminator near me" or "bed bug treatment [city]" has an active problem and is ready to book today. Google Ads and Local Services Ads put your company at the very top of results — above organic listings, above the map pack — for exactly these searches.

Most pest control PPC campaigns are poorly structured: wrong keywords, weak ad copy, no negative keyword list, and landing pages that don't convert. Our team builds campaigns that are built to book jobs, not just generate clicks.

Pest control companies with properly managed PPC campaigns see an average cost-per-lead of $35–$75 — compared to $80–$200+ with poorly managed campaigns or agencies unfamiliar with the industry.

65%
of high-intent clicks go to paid results for service searches
3×
higher conversion rate with industry-specific landing pages
Instant
visibility from day one while SEO builds momentum
  • Google Search Ads — top-of-page placement for high-intent pest control keywords
  • Local Services Ads (LSA) — Google Guaranteed badge builds instant trust and generates calls
  • Retargeting campaigns — re-engage visitors who didn't book the first time
  • Seasonal campaign management — ramp up budget for spring and summer peaks automatically
  • Landing page optimization — conversion-focused pages that turn clicks into booked appointments
Add-on pricing

PPC MANAGEMENT IS AN
ADD-ON TO ANY PLAN.

Add PPC management to any AI for Pest plan. Your ad spend goes directly to Google — we manage the strategy, targeting, and optimization.

PPC Starter
+$500/mo
For ad spend up to $10,000/month
  • Google Search Ads management
  • LSA setup & optimization
  • Keyword research & bid strategy
  • Negative keyword management
  • Monthly performance report
  • Landing page conversion review
PPC Pro
+$1,000/mo
For ad spend up to $25,000/month
  • Everything in PPC Starter
  • Advanced audience targeting
  • Retargeting & remarketing campaigns
  • Multi-campaign structure by service type
  • Call tracking & lead attribution
  • Competitor conquest campaigns
  • Seasonal budget strategy
  • Bi-weekly strategy calls

PPC management fees are separate from your ad spend. Ad spend goes directly from your card to Google — we manage the campaigns. No markups on ad spend.

Why PPC + SEO together

OWN THE ENTIRE
FIRST PAGE OF GOOGLE.

⚡

Immediate Results While SEO Builds

SEO takes 60–90 days to show strong results. PPC generates leads from day one. Running both means you never have a gap in lead flow.

🎯

Maximum Page-One Real Estate

Paid ad at the top + map pack position #1 + organic position #1 = you own the entire first page for your key terms. Competitors have nowhere to be seen.

📊

SEO Informs PPC Strategy

Our keyword rank data from SEO tells us exactly which terms to prioritize in paid campaigns. No guesswork — we put budget behind what we know converts.

💰

Lower Cost Per Lead Over Time

As SEO rankings grow, you can reduce PPC spend on terms you now rank for organically — reallocating budget to new territories or seasonal pushes.

Add PPC to your plan

DOMINATE PAID AND ORGANIC
SEARCH AT THE SAME TIME.

Tell us your market, your services, and your budget goal — we'll show you exactly what a PPC campaign would look like for your business on the strategy call.

Get a PPC Strategy Preview →

We'll audit your current ad performance (or lack thereof) and show you what we'd change.